About Us

About Us

Nardell Group of Companies has grown to be recognised as the leading provider of integrated marketing services for our clients, merchants and their loyalty programs.

Established in 2006, we have been providing a One-stop Solution for Merchant Sourcing and Partnerships, serving both international and local Financial Institutions, MNCs and SMEs. Our strength lies in the areas of customer loyalty programs, merchant partnerships, merchant activations and user-activation management using both traditional and digital communication channels

The Team Nardell is a family of professionals gathered to provide you with a one-stop merchant partnership solution. Our services start from consultations, research analysis till the very end of execution according to your organization’s needs.

Whether you are looking for privileges, discounts, offers, rewards, gifts or partnerships, Team Nardell brings the latest lifestyles experiences to your customers, creating lasting impressions and a long term relationship between both parties.

The Group works with software developers to bring you simple low cost solutions for our clients and merchants through our subsidiary SnapIT (M) Sdn Bhd, with the objective of increasing your brand awareness, with both existing and new customers ... with the ultimate goal of increasing your companies’ revenue.

Food Culture or FoodCult in short, is the group’s latest social enterprise where we would envisage to encourage our customers to live a healthier lifestyle, through fresh food and herbs. Wellness is enhanced through 1,000 years of Traditional Therapy catering to your mind, soul and physical health.

FoodCult will also be spearheading our 2 CSR programs, focusing on providing assistance to the less fortunate and giving a new start in life (Yellow Ribbon Project – CARE). 

Nardell Subsidiaries

Nardell Group of Companies consist of 3 main subsidiaries/pillars of business, each contributing to the Group’s success today.

A merchant partnership company - sourcing merchants for joint promotions, rewards and loyalty programs .. or simply to accept your cashless payment systems. With Apps or e-wallets, we can assist to acquire and engage new customers.

A Fintech provider introducing new technology of software and hardware to merchants simplifying their process of business on a SAAS model.

A social enterprise to enhance your health and wellness through a new food culture of fresh organic vegetables and herbs suited for your unique body.

Vision and Missions of Nardell


Nardell aims to bring a whole new approach to the loyalty program to our clients by focusing on being creative and professional negotiators for offers/partnerships that are based on win-win opportunities for both our clients and merchants. The merchant partnerships we bring forth to the table will lead towards measurable results, convenience and simplicity for both our clients and merchants

SnapIT is a company that Nardell invested in and visionize to be the leading provider of Fintech Solutions for SMEs. We partner with software developers, introducing solutions on a SAAS model that focuses on location based marketing, customer engagements, food ordering and e-Market place. Low cost, economical, user friendly marketing tool to bring businesses from offline to online driving an increase of not only revenue but also presence.

As a social enterprise, FoodCult Sdn Bhd, aims to enhance wellness and healthy lifestyle through Food Culture. Incorporating concepts of Yin and Yang from traditional Chinese medicine, we advocate the use of urban farming using modern farming technologies to bring fresh vegetables and herbs and plants, providing affordable health and wellness to everyone.


At Nardell Group of Companies, our mission is to assist our clients to create new business opportunities together with both existing and business associates by generating loyalty, usage and retention among their customer base while creating a new target audience, benefiting both parties with our solutions. We aim to train and equip our business development team to be professional when dealing with our clients to obtain a better understanding of each clients and partners industry and needs for greater development in both Nardell and the market. By reaching our mission, we are ready to assist our clients with any queries and knowledge of our marketing tools while providing insight of our urban farming platform.

Meet The Team

Bernard Tian

Bernard Tian is the founder of Nardell Group of Companies. With more than 30 years of experience in the Loyalty, Direct Marketing and Database Marketing, he founded Nardell Sdn Bhd in 2006 leading the company to serve various Financial Institutions in their loyalty and usage programs.

Bernard started off his career in 1987 where he joined Mail Order Gallery Group as a pioneer team looking after the financial matters and later involved in the growth of the company to some of the main countries of SouthEast Asia. In 1993, he moved on to TV Media which started its operations in Singapore and expanded to over 9 different countries including Australia, Japan and Russia over the years. Bernard joined a Hong Kong based company in 1995 where the company conceptualized and managed Nestle’s Mother and Baby Club with their loyalty program. The company also has a regional call centre handling 4 different languages, servicing Microsoft Corporation, Nestle Hong Kong and other key financial institutions for their customer support in product redemption and fulfillment centre.

In 1996, Bernard was invited to return to the Mail Order Gallery Group as Vice President – Franchise and Business Development, looking after franchise operations in Hong Kong, Taiwan, Thailand, Indonesia, Brunei and Philippines. With his team, he opens new markets with retailers such as Watsons and Mannings in HongKong, Taiwan and China, where sales exceed SGD 80 Million annually.

In 1999, Bernard started his 2nd company, as a database provider from our neighbouring country for non government organizations such as UNICEF, WHO, Aids for Africa and many others to raise funds for their charity work around the world. Other private organisations that use these databases include Reader’s Digest and The Economist, just to name a few. In the same year, Bernard was presented an opportunity from a Singapore Listed company to be involved in the first VOIP call centre where he joined their subsidiary as their Vice President of Operations later on. Unfortunately the industry faced a downturn in 2001. It was not until 2004, where he took on a General Manager role with an Australian Wine Club company delivering different boutique wines to club members in Malaysia and Singapore. This was a turning point for Bernard where he decided to move to Malaysia, managing the company from its KL office.

Bernard visionize Nardell Group of companies to be the leader in providing a suite of solutions for managing and enhancing customers’ loyalty and engagements, lifestyle offerings , privileges and a cashless society whilst creating through his social enterprise on food culture.

Evelyn Tan

Evelyn Tan, is the lead of the Department of Strategic Partnership. With her amiable personalities, positive outlooks and communication skills, she is responsible to drive her team to manage, develop and maintain new and existing relationships with merchants and clients.

Joined Nardell since 2015, Evelyn has been cultivating positive working relationships by utilizing her consultation approach in addressing merchants’ issues and referring leads among team members in the company. She is also known for efficiency with her knowledge in client’s product, company and industry that leads to better relationships with Nardell’s merchants.

With the ability to thrive in a fast-paced environment, Evelyn stands as a representative of the company, liaising and attending meetings with merchants to identify new opportunities for new partnerships.

Lyan Tan

Lyan is an experienced business administrator with the background in Customer Loyalty Management, Client Relations, Human Resources and Finance. She is a visionary administrative professional recognized for making significant contributions to both coordination and organization of office operations. Lyan is known to be highly motivated and resourceful with the proficiency in understanding the needs and business methodologies of Nardell’s clients.

A team member of Nardell since 2011 , Lyan is highly effective at incorporating creative leadership skills to achieve in the company’s business objectives. In addition, Lyan is responsible for managing human resource, administration and finance task proving her ability to be successful in multi-tasking in a dynamic, fast-paced environment while achieving other deadlines given.

Clients & Merchants

"Our experience working with Nardell was very much a positive one. Their professionalism was refreshing and I would welcome the opportunity

to work with them again. Thank you for making our working process a very pleasant experience. We are delighted that you have delivered 

everything we requested. We look forward to continuing working with your organization."

Rewardz Benefits 

“We at HSBC has been using Nardell’s services as a third party sourcing vendor for the past 5 years. It’s always a pleasure to work with the Nardell team, primarily Lyan, Amira and the founder, Bernard. They are very professional at what they do, superb follow up skills, efficient and most importantly they deliver.”


“Nardell Sdn Bhd is a very well-known company in the market and also having a team of experienced coordinators but the most important is they were able to provide win-win business proposition between vendor and customer, this is very important if we are looking forward to work in a long-term partnership. I love how they respect their timeline and work frame. I was able to contact them even during weekends and holidays for urgent matters. I was totally impressed by their prompt replies. As such, it’s great working with the team and definitely I will score 9 out of 10 points!”

- The Black Whale

“Since 2018, we at TGV Cinemas have developed a solid working relationship with Nardell. It has been nothing but great working with such an established and professional company like Nardell. As the year passed, the relationship has just gone stronger with continuous support from Nardell to grow our business.”


“It's been great opportunity to work with Nardell for several big brands partnership for our hotel. Although our partnership has just started, we really appreciate their professionalism in handling their partner.  They did great in communication and fast response by far. We are looking forward for a long last partnership and grow together with them.”

- Adiwana Group

“It was awesome working with Nardell! Staff responded in good manner, attentive and communicate well by far. We are very pleased with the services by far and keep up the good work team Nardell.”

- de.wan 1958 by Chef Wan

“Nardell consistently help us to grow with our business. Good communication and prompt replies by the staff. Moreover, service has been great so far and we are looking forward to work in long run.”

- Mandara Spa

“I have to say good swift onboarding process which enable to provide better deal in detail. We would like to explore more brands with you by extending our business model in upcoming future. I would like to express my gratitude to thank the coordinators for being attentive.”

- Pop Meals (formerly known as dahmakan)

“It has to be 5 stars services and definitely I would recommend Nardell to my other business partners. Thanks to Nardell for connecting us with big corporations and our brand has grown so much in the market. As for the team, good manner and clear communications from everyone. We are looking forward to meet bigger brands and hopefully they are on board with Nardell in future.”

- Signature Market

“It’s been a great experience journey for us so far and up until now no major issues appear and everything is in order hence, we are comfortable in working this way. Additional to that, Nardell team is attention to detail and immediate response to our needs.”

- Hotel Istana

“As a long-term partnership arrangement with Nardell Sdn Bhd, we found our partnership grow stronger and better annually hence, we are more than happy to recommend other partners. Staff responded in good manner and as well as communicate well with my team. Lastly, I am looking forward seeing more products and services coming in to work with! Keep it up!”


“Really impressed with the service provided by Nardell. They assisted us in linking with partners to collaborate with & also to support in our offline marketing campaigns.”

- OYO Malaysia