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About Us
Nardell: Powering Loyalty
Through Strategic
Merchant Sourcing
Nardell crafts and architect win-win reward eco-systems that delight your customers, drive measurable growth and lasting loyalty.
Since 2006, Nardell Group has been the strategic engine behind Asia’s most successful loyalty programs. As the industry leader in merchant sourcing and deal curations, we craft tailored deals and privileges that powers loyalty, privileges and rewards programs for major financial institutions and corporations not only in Malaysia but across several ASEAN countries.
At Nardell, we are the architect of meaningful connections. We partner more than 5000+ B2C merchants, bring new customers, drives loyalty for existing customers and generate business to our B2C merchant partners.
Our business objective is to assist our merchant partners to design tailored deals and rewards that brings unparalleled value for everyone in the chain.
Nardell Resources Today
Our Key Clients
Financial Institution
Digital Platforms
Our Key Merchants
























Testimonials
Our experience working with Nardell was very much a positive one. Their professionalism was refreshing and I would welcome the opportunity to work with them again. Thank you for making our working process a very pleasant experience. We are delighted that you have delivered everything we requested. We look forward to continuing working with your organization.
REWARDZ BENEFITS Our ClientReally impressed with the service provided by Nardell. They assisted us in linking with partners to collaborate with & also to support in our offline marketing campaigns.
Oyo Malaysia Our Merchant PartnerNardell Sdn Bhd is a very well-known company in the market and also having a team of experienced coordinators but the most important is they were able to provide win-win business proposition between vendor and customer, this is very important if we are looking forward to work in a long-term partnership. I love how they respect their timeline and work frame. I was able to contact them even during weekends and holidays for urgent matters. I was totally impressed by their prompt replies. As such, it's great working with the team and definitely I will score 9 out of 10 points!
THE BLACK WHALE Our ClientSince 2018, we at TGV Cinemas have developed a solid working relationship with Nardell. It has been nothing but great working with such an established and professional company like Nardell. As the year passed, the relationship has just gone stronger with continuous support from Nardell to grow our business.
TGV Our ClientIt's been great opportunity to work with Nardell for several big brands partnership for our hotel. Although our partnership has just started, we really appreciate their professionalism in handling their partner. They did great in communication and fast response by far. We are looking forward for a long last partnership and grow together with them.
ADIWANA GROUP Our ClientIt was awesome working with Nardell! Staff responded in good manner, attentive and communicate well by far. We are very pleased with the services by far and keep up the good work team Nardell.
DE.WAN 1958 BY CHEF WAN Our ClientNardell consistently help us to grow with our business. Good communication and prompt replies by the staff. Moreover, service has been great so far and we are looking forward to work in long run.
MANDARA SPA Our ClientI have to say good swift onboarding process which enable to provide better deal in detail. We would like to explore more brands with you by extending our business model in upcoming future. I would like to express my gratitude to thank the coordinators for being attentive.
POP MEALS (FORMERLY KNOWN AS DAHMAKAN) Our ClientIt has to be 5 stars services and definitely I would recommend Nardell to my other business partners. Thanks to Nardell for connecting us with big corporations and our brand has grown so much in the market. As for the team, good manner and clear communications from everyone. We are looking forward to meet bigger brands and hopefully they are on board with Nardell in future.
SIGNATURE MARKET Our ClientIt's been a great experience journey for us so far and up until now no major issues appear and everything is in order hence, we are comfortable in working this way. Additional to that, Nardell team is attention to detail and immediate response to our needs.
HOTEL ISTANA Our ClientAs a long-term partnership arrangement with Nardell Sdn Bhd, we found our partnership grow stronger and better annually hence, we are more than happy to recommend other partners. Staff responded in good manner and as well as communicate well with my team. Lastly, I am looking forward seeing more products and services coming in to work with! Keep it up!
JOCOM Our Client
We at HSBC has been using Nardell's services as a third party sourcing vendor for the past 5 years. It's always a pleasure to work with the Nardell team, primarily Lyan, Amira and the founder, Bernard. They are very professional at what they do, superb follow up skills, efficient and most importantly they deliver."
HSBC BANK MALAYSIA Our Client